What Business Should I Start? Read This First.
You’re ready to start something on your own — maybe a solo project, a side income, or even your dream company.
But you keep asking yourself: “What should I start?”
For many, this question becomes the biggest blocker. Not because you lack skills — but because you’re afraid of picking the wrong idea.
The Big Idea Myth
There’s a common belief that you need a “brilliant” idea to start a business.
In reality? Most successful founders didn’t start with something revolutionary.
They started with what they already know:
a skill they use, a pain they experienced, or a market they understand.
Starting a Business as a Newcomer in Switzerland
If you’re new to Switzerland, the challenge doubles.
You’re learning about:
• Legal structures
• Local pricing
• Cultural expectations
• Language and forms
That’s why many people jump to hire consultants — and often regret it.
They pay thousands before even being clear on what business they want to build.
Start With You, Not the Market
Don’t start with trends. Start with yourself.
Ask:
• What kind of lifestyle do I want?
• What do people already ask me for help with?
• What do I enjoy doing, even when it’s hard?
Clarity comes from alignment — not hype.
Your First Business Isn’t Your Final Business
Most first-time entrepreneurs pivot. They change their service, their niche, their model.
That’s normal.
The important thing is to start something, and use it to learn.
Clarity comes through action — not more thinking.
That’s Why We Created the Free Business Idea Kit
If you’re still unsure what to do, this free kit is for you.
It includes:
• A 1-page planner (Notion + PDF)
• A guided framework to find your niche
• 20+ idea examples for inspiration
• A visual board to define your next step
It’s designed to help you take the first step — without hiring anyone or spending a cent.
Get Clarity Before You Spend Money
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