Being Early Feels Like Failure – But It Might Mean You’re Creating the Future

In 2020 I made a decision that many people around me thought was a little crazy.

I launched a sustainable fashion brand called SilkyCashmere. The idea was simple but bold: I wanted to take waste and turn it into something valuable, using recycled fibers in the textile industry.

At the time, sustainability wasn’t yet a trending word. Hardly anyone in fashion talked about recycled fibers, and those who heard about it often dismissed the idea.

I was told:
“This is too complicated.”
“Nobody cares about sustainability.”
“You’re too early.”

And in many ways, they were right. Sales were slow. Conversations with buyers ended before they really started. There were evenings when I sat in front of my laptop wondering if I should quit. I felt tired, isolated, and sometimes even foolish for believing in something the market didn’t seem to want.

But I kept going, because deep down, I knew it mattered.

a woman sitting on a couch with a laptop

What Changed

Fast forward to today, and sustainability is everywhere. Every brand wants to talk about it, investors are asking about it, and consumers expect it. What once felt impossible is now mainstream.

Looking back, I realized something important:
👉 What felt like failure at the time was actually a sign that I was ahead of the curve.

Being early is not easy. It’s painful, lonely, and often misunderstood. But being early also means you might be building the future.

The Lesson I Learned

When you are working on something new and different, it will almost always feel uncomfortable. People may not understand it. They may dismiss you. And progress might be slow.

But none of that automatically means you’re wrong. Sometimes it simply means you’re one step ahead.

So if your idea feels “too different” or “too early,” don’t rush to label it as failure. The world might just need time to catch up with your vision.

A Tool I Wish I Had

When I was building SilkyCashmere, I often wished for more clarity. Something simple that would help me structure my thoughts, test my idea, and stay focused even when I doubted myself.

That’s why I created the Clarity Kit – a short, practical roadmap to help you turn your idea into reality. It’s the resource I wish I had back in 2020, when things felt unclear and I questioned myself almost every week.

✨ If you’re building something that feels too early or too different, this kit is designed for you.

👉 Download the Clarity Kit here